One of the things that we have always put as a fundamental basis of our store is the concept of “value”. This term can mean many things too many people, but especially in the economic times that we are in (and have been in for awhile); “value” is becoming more the necessity rather than the option.
To me, a “value” is a product that performs well above the average performance range of the comparably priced product. Much of our stock selection on what product we carry in our stores is based around this “value” concept. Makes sense obviously if you think about it. If we adhere to the concept of best value, then we will only offer customers the best instruments & musical products available for the money.
This might seem a fundamentally basic concept to most customers but the truth is that many stores do not operate this way. You will typically find one of 2 scenarios:
1. The store will simply carry everything and anything. This approach is one that gives the customer many items to choose from, but in many cases further confuses the question of “what to buy”. Overloading the selection actually makes the “value” harder to find. Sure, you can give the best price on the particular item, but that it no way means that the particular item is the best value for the money and rather makes it more difficult to discern the value of the products.
2. The store will simply carry a handful of specific brands, many times not the brands or models that the consumer really wants. This store model also makes spotting the value difficult if not impossible. If you don’t have other brands and/or comparable products to compare, how can the customer KNOW that they are getting the best value?
Both scenarios make the customer rarely feel that they are getting the best value and are more hesitant (or at least they should be) to make the purchase.
The KesslerMusic way
We have always done things differently than the industry standard. Frankly you have to in this day and age to stay in business. When my father opened up the store in 1989 here in Las Vegas, there were already 2 well established music stores that had the market share. Both stores had been around for 15-20 years and had the big names in their store. So for my father to actually start up his own store was to say the least, a gamble… but hey, it is Vegas!
When my parents opened the store in 1989, they decided that instead of following the average way of doing business (like charging full retail price), they would strive to offer parents (since they were mainly looking at the local school music scene) the best values in the industry. They felt that it was their job to be looking out for the parents who were spending their hard earned money on their kids. Perhaps this had to do with the fact that they were raising 5 boys at that point and felt that no-one was offering that service to us in other industries. Whatever the reason, when Kessler & Sons Music opened in June of 1989 with 1 small location, the idea was to give the customer the best advice, price & service.
This model has served us well. The established stores from that time are no longer around. We did it by giving our customers a great price, great selection, treating them fairly and honestly, and combining it with expert advice.
Today, the internet has helped us grow into something that initially hadn’t even been dreamed about. All of our success though goes back to the way that we do business.
This should be a sport. With as much confusion and change in this industry, many teachers let alone customers have the time to stay up on the changes in product quality, manufacturing and playability. No longer can one simply rely on brand name to provide certainty in instruments or mouthpieces. It seems that on a yearly basis some company is changing manufacturing facilities, outsourcing production, being sold, etc… it’s a mess! So we constantly hunt through all of it to find for our customers the best values there are.
Whether you are looking for a saxophone, violin, mouthpiece, clarinet or are in need of repair advice, we pledge to help you get the straight answer to your questions. We have no agenda in trying to push one model over another on you. Instead, we listen to your musical story and help guide you to the product that will be the best match and the best value for you. Many times, customers are shocked to find out that we will advise them on a lower priced product because of its performance value.
So if you have questions or are simply just getting confused during your hunt for something new, give us a shot. Give me a call.